Thursday 25 September 2008

How to ensure a headline represents the quotes accurately No.156 - the BBC

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Aarau play down Burki Celtic link

And the Swiss club's sporting director was quoted as saying that a transfer could be completed in January.

Fritz Hachler told Swiss newspapers: "I think it is likely that Sandro will move to Glasgow. He was in Scotland last week and we expect the transfer to go ahead."


Perhaps the Aarau Sporting Director has negotiated a fee with Partick Thistle.

Also disappointing that the BBC didn't feel the need to "sex up" references to the player with any exciting adjectives. He is merely refered to as "midfielder" rather than 'Swiss international/danger man/playmaker/new Stephane Chapuisat/wonderkid" as they would be gushing if the player was linked with a certain other Glasgow team.

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